Ferrari's scarcity-driven luxury moat questioned, highlighting potential vulnerability in its premium valuation strategy
Context
What happened: Ferrari N.V. (NYSE:RACE) trades at about $388 a share and $73 billion in value, near 39 times earnings, after a roughly 23% pullback from its high.
Key numbers: About $388 a share, $73 billion value, near 39 times earnings, roughly 23% pullback, around 13,700 cars a year, order book through 2027, personalization more than 20% of car and parts
Why it matters: The content frames the multiple as a bet that Ferrari keeps raising price and mix on a roughly fixed number of cars, with bears warning that a luxury demand crack or the electric Elettrica shift could de-rate the stock.
What changed
Ferrari N.V. (NYSE:RACE) trades at about $388 a share and $73 billion in value, near 39 times earnings, after a roughly 23% pullback from its high.
Why it matters
The content frames the multiple as a bet that Ferrari keeps raising price and mix on a roughly fixed number of cars, with bears warning that a luxury demand crack or the electric Elettrica shift could de-rate the stock.