Apple cuts iPhone18 Pro component orders amid sluggish demand- Nikkei

What happened: Apple told some suppliers to cut component production for the recently launched iPhone 18 Pro and Pro Max, Nikkei Asia reported. Apple shares fell Friday. Key numbers: October component orders cut 15%-20% versus original expectations. Apple shares slid 2.3% in early U.S. trading by 09:48 ET. Why it matters: The cuts came amid weaker-than-expected demand for the new line, as rising memory chip and component prices forced price hikes. Nikkei also noted Apple's launch schedule shift, with base iPhone 18 and an upgraded iPhone Air due in early 2027. Market: +1.3% by next close ($340.97 on Oct 12), +26.8% YTD Coverage: 4 outlets in 24h

Apple told some suppliers to cut component production for the recently launched iPhone 18 Pro and Pro Max, Nikkei Asia reported. Apple shares fell Friday.

The cuts came amid weaker-than-expected demand for the new line, as rising memory chip and component prices forced price hikes. Nikkei also noted Apple's launch schedule shift, with base iPhone 18 and an upgraded iPhone Air due in early 2027. Market: +1.3% by next close ($340.97 on Oct 12), +26.8% YTD