What changed
Q2 net revenue rose 10.4% to $11.2B, with smoke-free now 42% of total. Adjusted diluted EPS grew 15.2% to $2.20, or 13.6% excluding currency, above expectations. Reported EPS fell 7.7% to $1.80 on a non-cash impairment. PM updated its 2026 full-year adjusted EPS forecast for currency only, citing strong smoke-free momentum led by IQOS.
Why it matters
Q2 net revenue rose 10.4% to $11.2B, with smoke-free now 42% of total. Adjusted diluted EPS grew 15.2% to $2.20, or 13.6% excluding currency, above expectations. Reported EPS fell 7.7% to $1.80 on a non-cash impairment. PM updated its 2026 full-year adjusted EPS forecast for currency only, citing strong smoke-free momentum led by IQOS.