Reddit traffic is down 13% as Google's AI Overviews eat search referrals. That is the core risk to $RDDT: if the front door shrinks, ad inventory and user growth get squeezed. $GOOGL holds the distrib

What happened: Similarweb data shows Reddit's global visits fell 13% year over year from October 2025 to October 2026. CEO Steve Huffman said Google's AI Overviews have cut into Reddit's search traffic. Key numbers: Traffic down 13% (Similarweb, October 2025 to October 2026). Weekly active uniques up 16% year over year in October, per Reddit's shareholder letter. Why it matters: Huffman said continued search declines could lead to a low double-digit drop in unique visits, and Reddit has moved to a mostly logged-in-only experience, which may reduce web traffic further.

Similarweb data shows Reddit's global visits fell 13% year over year from October 2025 to October 2026. CEO Steve Huffman said Google's AI Overviews have cut into Reddit's search traffic.

Huffman said continued search declines could lead to a low double-digit drop in unique visits, and Reddit has moved to a mostly logged-in-only experience, which may reduce web traffic further.