Founder monetizes outdoor community into $10K side hustle revenue.
Context
What happened: Alena Beliauskaya, a 37-year-old product director in San Francisco, turned outdoor trips for founders into 12 Scrappy Founders, a Bay Area founders community with paid memberships and sponsored events.
Key numbers: Over $10,000 in monthly revenue; $2,000 to $3,000 monthly profit; over 600 founders; about 20 paid members; general membership $99 a month; core membership $3,000 a year; moved to San Francisco
Why it matters: Memberships launched this summer after members urged her to monetize. She partnered with Red Bull and does not plan to make the side hustle a full-time job.