OpenAI is trying to make data centers into Chilean sea bass. Good luck.

What happened: OpenAI is using the term "compute campuses" instead of "data centers" in its communications, aiming to rebrand infrastructure that drew political opposition in the midterms. Key numbers: Over 30 direct ballot measures against building data centers were proposed; only one, in a tiny North Dakota town, passed. Why it matters: An OpenAI spokesperson said the term better describes the scale and role of AI infrastructure, but the article is skeptical a general term can be renamed once widely used.

OpenAI is using the term "compute campuses" instead of "data centers" in its communications, aiming to rebrand infrastructure that drew political opposition in the midterms.

An OpenAI spokesperson said the term better describes the scale and role of AI infrastructure, but the article is skeptical a general term can be renamed once widely used.