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I launched a gluten-free bakery from my kitchen after leaving finance. It's on track to make $3M in revenue this year.
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Context
What happened: Addison LaBonte founded Sweet Addison's, a gluten-free bakery in Dallas, after a finance layoff in 2023, launching from her apartment kitchen in January 2024.
Key numbers: On track for over $3M in revenue this year; team of 10; first month sales around $8,000; over 600,000 social media followers (Instagram
Why it matters: LaBonte built an online audience of roughly 150,000 before launch, and those followers became her first customers. She says customer feedback and influencer collaborations accelerated growth, and she now ships nationwide as the bulk of the business.
What changed
Addison LaBonte founded Sweet Addison's, a gluten-free bakery in Dallas, after a finance layoff in 2023, launching from her apartment kitchen in January 2024.
Why it matters
LaBonte built an online audience of roughly 150,000 before launch, and those followers became her first customers. She says customer feedback and influencer collaborations accelerated growth, and she now ships nationwide as the bulk of the business.