Jensen Huang says he hit the Yellow Pages phone book in a bid to connect with TSMC's founder

What happened: Jensen Huang recalled that Nvidia struggled to reach TSMC in the late 1990s. After unanswered calls, he wrote to founder Morris Chang, who called him back and invited him to Taiwan. Key numbers: Late 1990s. Partnership has lasted 30 years. Why it matters: Huang said he chose TSMC over United Microelectronics Corp because of Chang's emphasis on integrity, governance, and long term partnerships. TSMC now manufactures Nvidia's advanced AI chips.

Jensen Huang recalled that Nvidia struggled to reach TSMC in the late 1990s. After unanswered calls, he wrote to founder Morris Chang, who called him back and invited him to Taiwan.

Huang said he chose TSMC over United Microelectronics Corp because of Chang's emphasis on integrity, governance, and long term partnerships. TSMC now manufactures Nvidia's advanced AI chips.