The FTC asks companies from Uber to Walmart about how they personalize the prices you pay

What happened: The FTC sent orders to companies including Walmart, Target, Uber, DoorDash, Delta, and United asking how they use personal information to set personalized prices. Why it matters: FTC Chairman Andrew N. Ferguson said consumers deserve to know whether companies use web surfing habits or other personal data to estimate the highest price they can charge each consumer, and whether compensation is affected.

FTC inquiry into personalized pricing at major companies signals regulatory scrutiny.

FTC inquiry into personalized pricing at major companies signals regulatory scrutiny. — impact context not separately stored; see What changed.