What changed
$PLNT — BUY 📊
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand.
🎯 Q2 2026 | Rev $0B | EPS $0.83 vs $0.79 🟢
💡 Consensus expects slowing membership growth and margin compression, but PLNT's beat indicates stable unit economics and expansion momentum, leading to upward revisions.
📉 Reward/Risk: 2.2:1
🏢 Business Quality: 7/10 - High-margin recurring revenue franchise with strong brand and unit growth, but sensitive to discretionary spending cycles.
📊 Valuation: cheap - based on forward P/E of ~17x versus 5-year average of 25x and peers at 20-25x; EV/EBITDA ~15x vs history 18-20x; FCF yield ~5%.
🔮 Catalyst: Analyst revisions and updated guidance on next call
💰 Entry: $52, stop $47, target $63
📊 Our read: BUY. Full analysis →
https://stockduty.xyz/s/PLNT0623
Why it matters
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand.